Facts stay facts
Source-dated evidence establishes what changed. The record distinguishes the event date, discovery date and latest verification.
No undocumented facts dressed as intelligence
How we work
Investigate fully.
Investigate fully.
Act proportionately.
SCI starts with the commercial question, investigates the circumstances behind the signal and retains the source, interpretation, uncertainty and next action in one accountable record.
Our working standards
A reason for the priority.
A reason for the priority.
A clear boundary around the claim.
Interpretation stays visible
The commercial assessment explains the account fit, operational consequence and recommended action. It is separate from the underlying observation.
Judgement is explained, not hidden in a score
Unknown stays unknown
Budget, procurement, incumbents, contract timing and account attention remain unconfirmed unless supported by appropriate evidence.
Missing evidence is not filled by inference
Set up for real delivery
Start with the question.
Start with the question.
Build toward measurable action.
Identify the material change
Define the market, organisation, account group or commercial question that requires investigation.
Investigate the drivers
Establish the operational pressure, strategic priority, funding route, plan and remaining uncertainty.
Create the intelligence
Connect the evidence, plan, progress, decision landscape, commercial fit and next review trigger.
Improve and activate
Translate the finding into proportionate marketing, sales, workflow or capability action.
Measure and learn
Review meaningful outcomes and new evidence. Record why the position changed and improve the next decision.
A clear intelligence vocabulary
Know what each
Know what each
label actually means.
Material change
A verified material development. It is not automatically a confirmed buying requirement.
Topic interest
Supported editorial or network attention. Its source, audience and measurement window travel with it.
Responsible role
The relevant decision responsibility. Role coverage is not a count of named, contactable people.
Verified contact route
An appropriately sourced professional route. No invented email patterns or implied consent.
Commercial state
The account’s current evidence-led position: Act Now, Developing, Monitor or No Current Action.
Recommended action
The practical next move: engage, prepare, investigate, watch or hold. This remains separate from the state.
Proof in practice
A deadline is a signal.
A deadline is a signal.
The investigation creates the value.
A worked DEC renewal investigation began with public certificate dates, then tested account relationships, requirement types, switching history, service geography and decision routes.
Starting signal
54 upcoming DEC renewals across 53 education establishments inside a 20-mile service radius.
Commercial separation
Existing, previous and competitor-held relationships were investigated as different commercial situations.
Investigation depth
Requirement type, timing, account history, likely responsibility, contact route and evidence gaps travelled with each record.
Boundary retained
A renewal date did not prove available budget, active procurement, buying intent or a guaranteed sale.
Trust & governance
Your data. The audience.
Your data. The audience.
Clear responsibilities.
How are private sources protected?
Public demonstrations use approved, sanitised content. Private source records, personal engagement histories, internal candidates and confidential client information are not published through the marketing site.
Does the editorial network sell reader identities?
The proposition is topic and market understanding, not the sale of private browsing histories. Account-level reporting requires verified, permitted attribution. Unsupported attention remains at topic or audience level.
How does human review work?
Material findings are interpreted against the agreed relevance tests. The output retains evidence, assumptions, limitations and a practical action. The website does not represent that every database row has received a bespoke human investigation.
Where are your privacy and data standards?
The existing privacy, data compliance and intelligence standards pages remain available in the footer. Those policies and the agreed engagement scope govern operational use; the marketing examples do not replace them.
Start with a commercial question
Investigate my market
What does your team need to understand before it acts?
Bring SCI a change, market, account group or commercial constraint. We will define what must be investigated.